• Willow Oak Advisory

3 Tech Upgrades No Modern Small Business Should Be Without

Does the thought of upgrading your business tech make you stress out over your budget? That’s a common concern since many small business owners feel like new tech is too costly to benefit their businesses.

(Gloria Martinez) That doesn’t have to be the case, though, especially when some of the most powerful business tech can also be affordable. Plus, there are some tech updates you cannot afford to miss if you want to protect and grow your small business. Here are three essential ones:

A Smartphone to Power Your Small Business

Do you have a smartphone for your small business? If not, you could be missing out on a small piece of tech that has the power to truly transform your business! Armed with one of the latest smartphones, you will have the processor speed, battery life, and camera quality to help your small business stand out from the pack.

So what can you do with all of that power? Some uses for mobile tech include the ability to sign and edit forms right from your phone, take before and after pictures of your remodel projects, and promptly communicate with customers, all to help fuel your success.

Cybersecurity Strategies to Protect Your Business

Forgoing cybersecurity because of cost concerns could be catastrophic for your business and could end up costing more than investing in these vital tech updates in the first place. In fact, small businesses can be more impacted by data breaches and cyber attacks than larger corporations, because these smaller companies rarely have the time, resources, or financial means to properly recover. Need even more frightening facts to be fully convinced? More than 31 percent of all cyberattacks target small businesses, and over half of those businesses affected end up folding within 6 months of a major data breach.

So, the bottom line is that you can’t afford not to invest in cybersecurity for your own business, especially if you plan on having any sort of long-term success. Some basics you need to have in order to protect your small business from this tech threat include establishing clear internet usage policies for employees, creating strong passwords for business accounts, and separating your home and business tech.

Digital Marketing Plans to Grow Your Small Business

Did you know that 92 percent of consumers use the web to locate and research businesses? Given this statistic, a digital marketing plan is the best way to reach these potential customers and turn those online searches into revenue for your small business. To make the most of this tech element for your business, you need to carefully incorporate basic steps in your digital marketing strategies. Those steps include search engine marketing, search engine optimization, social media marketing, and content creation, among others.

That may sound like a lot to take on, but creating a comprehensive digital marketing strategy is one of the most effective ways to grow your business. If you only have time for one right now, try focusing on your social media presence. You can even use social media apps to create more engaging content, track your connections, and build relationships with your customers.

Don’t feel comfortable tackling digital marketing on your own? No problem! With a few clicks through an online job board, you can hire freelancers who specialize in digital marketing. All you have to do is connect with them!

Investing in the right technology to help your business grow and thrive doesn’t have to cost a fortune. Even if you are on a tight budget, you should be able to afford the essential tech updates above. In fact, doing so could end up helping your small business survive.

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